Was reading a post about Cross-site Request Forgeries at Coding Horror and noticed an ad at the bottom. I don’t usually click ads, but it promised a free book. Who can say no to a free book? It’s almost as good as free cookies! Anyway that took me to SmarBear Software’s web-site where I did the usual opt-in marketing thing. But I started looking around at their stuff: Code Collaborator looks like a pretty cool product. I’d like to play around with it.
However, what really stuck me as cool is that their marketing campaign worked on me. They’re giving away a book, which is a cost to them, but by doing this I’m looking at their product. I’ll end up playing around with it and if it does what they say it does I’ll recommend it to my clients. I’m not sure of the math for the conversion, but I doubt the book costs that much print and I the banner ads are probably pretty cheap.
Really cool strategy. I’ll be sure to use it in the future.